With the development of society, more and more businesses have applied the LCD advertising machine to promote their products. However, not every business advertising content is to ask professional and technical personnel design. Some common mistakes can be made by asking some customers, such as:
1. Outdated content
Content should always be fresh and relevant to the audience so that they don't turn off the ads. With an online AD machine, businesses can change information, menu items or event dates as needed and update them immediately on the screen. You can also set the ads according to the weather and the time of day.
2. The layout of the screen is unreasonable
In terms of print advertising, a good stereoscopic sense is very important, so is the advertising content of the LCD advertising machine. Each frame of the animation should have a balanced layout and careful design, but this is just the beginning, and the design process will get more complicated as the content moves across the screen. Enterprises should not only consider the coordination of the content of each picture of the advertisement, but also consider the rationality of the entire advertising cycle. To achieve static and dynamic combination.
3. Not interacting with people
Static advertising is a thing of the past, now you can have a person do a real-time store search, or click on a store, or have software support his location and route to the mall. The touch screen can be integrated with the POS machine to display a digital catalog or compare products and services. This is a great way for users to confirm the best information and promote services.
4. No heading behavior
Guiding customers to consume is the purpose of your advertising campaign. If you do not communicate effective information to end users, then all the wonderful animation and interactive content of the enterprise is mainly meaningless. You need to tell your users not only what the product is good for, but what they should do next. For example, you can provide contact information, store location, or simply ask a question to learn more about the community. You need to leave a way for your customers to get your product or service in order to really drive sales.