(1) Private capital investment has been intensified
In recent years, private capital appeared to attack the momentum of media industry market on a large scale. In the field of film and television, private capital has gradually achieved equal treatment with state-owned capital, and has become an important investment subject in the film market. It is necessary and inevitable for the development and prosperity of the film industry to liberalize the industry control and support the private capital. This is an important reason for the prosperity of the Chinese film market. With the successful transformation of more and more media enterprises in China, attracting more strategic investors such as social capital and venture capital to enter the media industry, the media industry will get a better development.
(2) The rising tide of industrial integration and the power of "collectivization"
The development trend of the international media industry gives us a revelation: the best way for China's media industry to survive and develop is to make full use of the resources of the capital market and use capital operation and other means to accumulate capital and accelerate its expansion. Media industry is a special industry with high investment, high monopoly, high profit and fierce competition. Media industry groups will be the inevitable trend of the development of China's media industry, and to realize the comprehensive information services provided by media groups needs the strong support of the capital market for the development of the media industry.
(3) Domestic films became popular, and the film market entered a period of rapid growth
The Chinese film market has entered a golden period of rapid growth.
(4) With the help of government policies, the media industry has developed rapidly
To enhance the country's cultural soft power, the establishment of the current cultural market system, public cultural service system and other aspects. Cultural industry has become an important part of national strategic development, and its importance has been fully reflected.
(5) Implement superior resources and integrate upstream and downstream industrial chains
At present, many companies through a series of mergers and acquisitions, to expand the scope of business, some even dilute the original strengths of the resources, to pursue "diversified" media groups. From the current point of view, many companies do not position themselves as a simple film, TV series or cultural media companies, they want to do more, film and television, animation, games, the Internet, video can become a part of the business.