How commercial displays are changing the retail industry
Today’s retail locations must effectively engage customers, help drive in-store purchases with commercial display technology, and increase repeat customers. However, stores must now not only use commercial display to shape the individual in-store customer experience. They need to deploy this technology strategically to shape the future of brick-and-mortar retail, integrating online purchases into a more dynamic, seeing-be-believing in-store experience. Of course, digital signage still has a big role to play.
Retailers are no longer just putting up a monitor and putting pictures on it. Instead, they are creating targeted messages that drive sales.
The most impactful way commercial display is currently in retail is through digital signage to create a feeling. With this, retailers focus on the experiential side of digital signage...trying to convey information and feelings to customers.
With the growing popularity of the internet and home delivery, consumers hcommercial displaye more choices, and actually walking into a store has become a conscious choice rather than a necessity. Therefore, the experience offered in the store is best worth the experience!
This is very different from the retail model of the past 75 years. In the past, shoppers had to go to a store if they wanted to buy something.
The most important thing for retailers going into the next decade is that they hcommercial displaye to be different if they want people to keep visiting their stores. The store is the only truly multi-sensory engagement channel, which means it has the ability to be emotionally stunning.
commercial display technology makes the in-store experience more intuitive and drives the same level of intuitiveness that customers are accustomed to when shopping online. Digital signage, video and audio are all being used to recreate the high-tech (online) experiences customers are accustomed to.
Of course, for retailers, technology is not just a powerful tool for attracting customers. When it comes to the choice of technology, the biggest focus is on the ROI and choosing the solution with the greatest impact. By deploying commercial display technology throughout the store, retailers can understand customer interests, habits and preferences to help provide a seamless shopping experience.
commercial display-based solutions, including digital signage, kiosks, computer vision and artificial intelligence, help retailers track and understand customers from entering the store to lecommercial displaying. This allows retailers to gather powerful data that can be used to ensure their stores are enticing and attractive to shoppers new and old.
Retailers are also using commercial display to visualize important analytical data to track shopping habits and trends, as well as product popularity, resulting in important information on top-selling products that can help improve retail ROI. However, many retailers still measure store success by sales per square foot, rather than taking full advantage of the data.
Too many stores hcommercial displaye data-rich tracking models that fall into a black hole in understanding how shoppers behcommercial displaye, feel and respond to in-store engagement points. We must unify data connections to get a clear, comprehensive picture of what's going on, not just imagine, and the store is one of the most critical points.
Online retailing has made brick-and-mortar stores more deserted, but it has certainly changed the way retailers view the shopping experience. commercial display is increasingly seen as a comprehensive strategic technology critical to online and brick-and-mortar retailing. This omnichannel approach has had a huge impact on the retail industry and the deployment of technology within it.
Omnichannel retailing plays an important role in how technology is deployed in stores. For many consumers, the online shopping experience has become more powerful than retail...and will almost certainly affect the in-store experience.
The transformed brick-and-mortar store experience includes increasingly engaging experiences for consumers, including the deployment of augmented reality/virtual reality (AR/VR) technologies that allow them to experience products virtually as if they were on a PC at home, This is true even if the product is physically commercial displayailable in the store.
One point where in-store shopping still dominates for retailers is the consumer discovery process. In a retail store, consumers can walk around to find new products they might be interested in.
Stores today are all about giving customers the opportunity to experience brands and interact uniquely with products. It’s an experience-first mindset that puts technology front and center in the store.
One of the best examples today to highlight the impact of omni-channel on the retail industry is Walmart and Hema. More than just clothing is featured above, and shoppers are especially encouraged to head to the store to buy them.
That's where a lot of LED displays come into play: attracting customers by creatively promoting the products they see online. It's old-fashioned, but also very effective in combination with online marketing, the kind of omnichannel retail experience consumers want.
Today’s consumers want to engage with brands and stores the way they do, whether online or in-store. In-store technology that facilitates seamless movement between channels is critical to finalizing a transaction, whether in-store or online.
Technology continues to disrupt the retail industry, and new commercial display stores are looking to further solidify omnichannel as the way forward for the retail industry, while making brick-and-mortar stores more attractive to consumers and improving retailers’ ROI.
What brick-and-mortar stores hcommercial displaye lacked so far is the ability to deliver relevant ads and accurately measure the display of content, including the display's impact on sales. Anonymous face detection technology offers an advantage traditionally only commercial displayailable in e-commerce, and the business intelligence it provides to retail will be big news for years to come. Sensor technology and data endpoints become more accessible and will hcommercial displaye the ability to collect a wide variety of customer behcommercial displayior and interaction data.
Even more clearly, for consumers, experiential technology will continue to proliferate, and as we enter the 2020s, "experiential retail" will become a buzzword.
It's all about the display that consumers experience when they enter the store. How they interact with the product, how they can hcommercial displaye a more personal and tailored experience.
Projection and touch sensor technologies are critical to broadening the customer experience, with the former hcommercial displaying a revival in the commercial display space due to technological developments, and the latter engaging with consumers' everyday interactions with their own devices.
Interestingly, some display manufacturers hcommercial displaye begun to fill in touch-sensitive displays, which can create a more "realistic" scene for the user to interact with the display.
Capacitive sensors are also interesting because I believe we are moving towards creating unique haptic experiences. Consumers can touch specific items, which in turn cause the display to respond. "
